Raycom Media Acquires Auto-Focused Ad Platform PureCars
Partnership to bridge gap between digital and traditional advertising (Montgomery, AL) – October 27, 2015 – Raycom Media announced today that it has acquired PureCars, the leading digital advertising...
View ArticleHow One Advertising Startup Far From Silicon Valley And NYC Scored A $125...
November 4, 2015 | Forbes | Alex Konrad You won’t find a PureCars office among its digital advertising peers clustered in New York’s Flatiron District or on Madison Ave. Though it has about 150...
View ArticlePureCars Recognized As 2015 TAG Marketing Awards Nominee
PureCars is pleased to announce that we have been recognized in three out of the seven categories in the Technology Association of Georgia (TAG) Marketing Society’s 2015 Marketing Awards. TAG Marketing...
View ArticleTarget Smarter With Inventory Targeting
Dealers, like all marketers, operate on a finite advertising budget. The goal is to strategically translate ad spend into cars sold- but how? It would be an inefficient use of these limited budgets to...
View ArticleWhat Do Buyers Want? Information… and Expertise.
Jen Naylor, Strategic Sales Executive at PureCars Starting With Research One of my relatives bought a new vehicle on Black Friday– an interesting process from the outside looking in. Witnessing his...
View ArticleMicro-Moments: The New Consumer Behavior
We can no longer view the car buying journey as just one moment. The here and now means a series of moments, unbundled, that make up the new consumer behavior. These times of intent are where opinions...
View ArticlePureCars 2015 Year in Review
As we enter a new year, we wanted to reflect on 2015 and what made it one of our best yet. PureCars saw exponential growth, released new and innovative products, and joined forces with one of the...
View ArticleSmartAdvertising Social: Completing a Dealer’s Digital Presence
2016 is going to be a big year for our dealers — and PureCars hopes to be part of it by providing best-in-class technology and services that includes Value Intelligence: Multi-Value Highlights (MVH),...
View ArticleTarget Smarter with Buyer-Level Targeting
After dealers have resolved the deficiencies of which vehicles to market, comes the next largest deficiency in automotive: Who do I want to target? The beauty in digital marketing is that it’s...
View ArticleZoning in on the Right Zip Codes: Advantages of Zip-Level Targeting
After you have established which pieces of inventory to market, and how to target just buyers, comes the third component: Where exactly should you be targeting these buyers? What is Zip-Level...
View ArticleMarketing to the Millennial Mind
Everyone’s talking about Generation Y. We know this group is mobile first and socially obsessed, but what can we do to adapt our message to the group that currently boasts an estimated $200 billion...
View ArticleGoogle AdWords Changes
Late last Friday, Google released an update to how paid search results are displayed on desktop. Moving forward, PPC ads will no longer appear on the right rail of a desktop search. Ads will be...
View ArticleLeap Day 2016: The Power of an Extra Day
The end of the month is a stressful time for dealers as they strive to meet their goals. One last push for sales can make a big difference in your bottom line! On the consumer side, a month’s end is...
View ArticleIntro to Expanded Text Ads
Today’s search market is defined by constant change – and this January, Google is making a big one. Google’s latest update, set to launch January 2017, is a shift from standard text ads to Expanded...
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What to Expect from Expanded Text Ads on Google
This January, Google is making a global shift from standard text ads to expanded text ads. Created to improve the search experience in a mobile-first world, expanded text ads (ETA for short) are the...
View ArticleGoogle’s Ignite Video 2016: Why Your Dealership Needs Video Now
As a Premier Partner, PureCars had the opportunity to attend Google’s Ignite Video event at their New York City office this week. From David Droga, Founder and Creative Chairman of Droga5 to Poo Pourri...
View ArticleDon’t Blow Your Budget During Election Season
Election season presents unique opportunities for car dealers, and unique obstacles. With billions of ad dollars being spent this election cycle, it’s even more important for dealers to strategize...
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Steering In-Market Car Buyers with SmartAdvertising
Leveraging PureCars SmartAdvertising, we drove 50% of users directly to the VDPs, and 50% to a specials landing page. Engagement results were compared from groups to determine what offered the best...
View ArticleAutomotive Advertising: The Keys to Success in 2017
2016 has been a record year for the automotive industry. But with a year of great sales comes the question, “what’s next?” Dealers will have to think more strategically in 2017 in order to accelerate...
View Article3 Ways to Boost Your Service Center Traffic with Digital Marketing
More than 70 million searches for parts and service occur every month on Google. Just picture how many of those searches are coming from in-market buyers. Can you say for sure that your dealership is...
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